Cover of Designing Your Life

Designing Your Life

Bill Burnett & Dave Evans

November 2024
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Self-HelpBusiness

A practical guide for designing a fulfilling life and career by applying design thinking principles to personal goals.

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The reframe for the question “What do you want to be when you grow up?” is this: “Who or what do you want to grow into?” Life is all about growth and change. It’s not static. It’s not about some destination. It’s not about answering the question once and for all and then it’s all done. Nobody really knows what he or she wants to be.

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Radical collaboration works on the principle that people with very different backgrounds will bring their idiosyncratic technical and human experiences to the team. This increases the chance that the team will have empathy for those who will use what they are designing, and that the collision of different backgrounds will generate truly unique solutions.

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Our colleague William Damon, director of the Stanford Center on Adolescence, found that only one in five young people between twelve and twenty-six have a clear vision of where they want to go, what they want to accomplish in life, and why.4 Our experience suggests, similarly, that 80 percent of people of all ages don’t really know what they are passionate about.

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research shows that, for most people, passion comes after they try something, discover they like it, and develop mastery—not before. To put it more succinctly: passion is the result of a good life design, not the cause.

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A well-designed life is a life that makes sense. It’s a life in which who you are, what you believe, and what you do all line up together. When you have a well-designed life and someone asks you, “How’s it going?,” you have an answer. You can tell that person that your life is going well, and you can tell how and why.

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Wayfinding is the ancient art of figuring out where you are going when you don’t actually know your destination. For wayfinding, you need a compass and you need a direction. Not a map—a direction.