The Future of Almost Everything
Patrick Dixon provides futuristic perspectives on technological, social, and economic trends shaping the coming decades.
Market research is still important, however. We do need to pay the closest attention to our customers, and how they feel. Listen carefully to what they say, and sort out any problems that they see.
But don't believe them when it comes to the future.
Simplicity will be a survival issue
Customers will be increasingly intolerant of complex products, and simplicity will be a core requirement for every successful digital company and telco.
I am often asked by IT companies or telcos to gaze into the future - but often my message is very different. Go away urgently and sort out the mess in your existing products: make them work properly, and support customers better, before you launch further innovations.